Who we are

Welcome to Harira, a celebration of heritage and creativity, rooted in the rich tapestry of North African culture. Founded in Germany by the Lmajfi siblings, Harira embodies the spirit of our fatherland, embracing the diverse traditions and deep cultural roots that have shaped us.

Harira is not just a brand; it’s a journey through the flavors and stories of North Africa, much like the region's beloved traditional soup from which we take our name. Just as each region has its own unique version of Harira, we bring a distinctive blend of tradition and modernity to our creations. Our designs reflect the diversity and uniqueness that define the cultural richness of our heritage.

Through our label, we, the Lmajfi siblings, aim to connect with those who share a deep appreciation for culture and creativity. Each piece we create is more than just attire; it’s a statement of identity, an expression of love for our origins, and a bridge to like-minded souls who value the artistry and narratives embedded in their attire.

Join us at Harira, where tradition meets contemporary design, and every creation is a homage to the past, crafted for the present.