Behind Harira


Harira is a German based brand founded by two siblings who share the same love for the rich heritage of their motherland, and the tradition and culture of North Africa.
Exactly as the traditional soup "harira" you won't find a specific recipe.
Each region and tribe, brings its own style to it. Amazigh, arabic, african.
The Lmajfi siblings, highlight their love for culture, diversity and uniqueness through Harira.
Their origin and the simple creative life in North Africa inspires the creativity of Harira founders Soufiane and Asmae.
And it’s exactly that creativity, they knit into everything they touch and bring it to life. Harira is not only a Brand to wear but the company lives art in the form of creative direction, visualisation of designs for other brands and finally and mostly their own streetbrand.